Key Events 2013


  • Swisscom starts rolling out Fibre to the Street (FTTS) in 23 municipalities. In a pilot phase it connects in towns like Biel and Montreux, by rolling out Fibre to the Building (FTTB).
  • Swisscom invests CHF 1.7 billion in its Swiss infrastructure.
  • The expansion of the new 4G/LTE network proceeds at high speed. 85% of the Swiss population can already use Swisscom’s latest-generation mobile network in 1,400 municipalities, including 140 towns and cities.
  • Swisscom wins connect magazine’s network test for the fifth year in a row, proving once again that it is Swiss market leader in mobile communications.

Products and services

  • Swisscom customers benefit from an even faster and can surf the Internet at a speed of up to 150 Megabits per second thanks to 4G/LTE.
  • Virtually every third household watches TV with Swisscom: thanks to record growth over the past twelve months, the number of customers watching surpasses the one million mark.
  • Swisscom once again massively reduces the prices for offering the lowest-cost service of any Swiss provider and remaining well below the regulated EU level.
  • Swisscom launches iO – and is the first Swiss provider to offer a and messaging via the Internet. All of iO’s functions can be used abroad, thereby making using a mobile abroad cheaper than ever before.
  • Occasional mobile phone users can take advantage of two new subscription packages, Natel entry basic and Natel entry plus, featuring inclusive units and top Internet-browsing speed.
  • Swisscom makes some adjustments to its successful packages, adding the entry-level Vivo Casa 1*, which allows customers to spend more time on the phone and surf at faster speeds for the same price.
  • Swisscom invests in Switzerland’s future: since November all customers with an optical-fibre connection have been able to browse the Internet on Swisscom’s ultra-fast broadband network at speeds of up to 1 gigabit per second.
  • Swisscom Energy Solutions launches BeSmart – a product which recovers balancing energy for the Swiss power network by flexibly controlling electric heat generating systems. BeSmart thus constitutes a basis upon which to expand the use of fluctuating energy sources such as wind and solar power.


  • Thanks to Green ICT services from Swisscom, just 53 of our customers who have been awarded a Green ICT certificate save some 15,000 tons of CO2, 8 gigawatt hours of electricity and a lot of travel time.
  • Swisscom is strongly committed to promoting media skills. The courses it runs on the correct usage of media are attended by more than 13,000 secondary school pupils and more than 5,500 parents, as well as teachers in 2013. It also launches a new “media smart” platform for parents, dedicated to the use of digital media as part of family life.
  • Working for the environment and society:Swisscom employees perform some 1,500 days of voluntary work as part of the Give & Grow Corporate Volunteering Programme in 2013.
  • Swisscom mobile aid: Swisscom collects around 149,000 old mobile phones from the Swiss population. The proceeds from the resale of the devices go to the SOS Children’s Village.
  • Swisscom is awarded top ratings by rating agencies such as SAM, CDP, Vigéo, imug/EIRIS.

Swisscom in mourning for CEO Carsten Schloter

  • Carsten Schloter (1963–2013) joined Swisscom in 2000, where he initially managed Swisscom Mobile. He recognised the future potential of mobile data traffic at an early stage and launched a world first with Mobile Unlimited. In 2006 Carsten was appointed CEO of Swisscom. He proceeded to organise the company along the lines of customer segments, firmly establishing customer orientation as an element of Swisscom’s culture. He led the company into the new business area of Swisscom TV, where he met with major success. He recognised that the quality, performance and security of networks would assume increasing importance in the future. This prompted him to boldly pursue unconventional methods, which repeatedly caused a stir in the industry. One example of which was the introduction of the Infinity tariffs. When Fastweb entered into its most difficult phase in connection with a value-added-tax scandal, Carsten personally assumed the management of the subsidiary and steered the company back on course. None of these successes would have been possible had it not been for his immense energy – which he conveyed to the staff and always used to the benefit of customers. Carsten had a clear vision of Swisscom’s future. As a result, throughout the years he steered the company with due strategic care into a new era. Nobody else could move, inspire and encourage people like he did. We will never forget Carsten.

Business review

  • From July 2013 Urs Schaeppi takes over the management of the company as interim deputy CEO. He was appointed as from 7 November 2013.
  • Stefan Nünlist takes over as Head of Corporate Communications at Swisscom.
  • Swisscom increases the strategic stake it has held in Cinetrade since 2005 to 75%.
  • Swisscom acquires the business platform of Entris Banking and Entris Operations, thereby consolidating its expertise in the banking sector.
  • The corporate business divisions of Swisscom Switzerland and Swisscom IT Services, which have traditionally managed corporate customer business, are merged with effect from 1 January 2014 to create the new Enterprise Customers division.Swisscom thereby laying the foundations upon which to offer cloud-based one-stop telecommunication an IT solutions and strengthens its competitive position. As a result of the reorientation, the Board of Directors decides to streamline the Group structure.