Context and principles
Swisscom attaches great importance to sustainability. Ensuring the efficient use of resources, including energy, while guaranteeing the provision of communications services that meet this requirement to consumers is essential. Swisscom’s situation as national infrastructure provider, coupled with the expectations of the relevant stakeholder groups, i.e. customers, employees and the federal government in its role as principal shareholder and as legislator, place high demands on the company as regards sustainability. Sustainable management and long-term responsibility are thus among the core values to which Swisscom is committed. They are reflected in the corporate business strategy and presented in more detail in the CR strategy. In the year under review, Swisscom continued with the integration of corporate responsibility, particularly the ecological and social aspects. Expanding the CR strategy to Swisscom subsidiary Fastweb was also part of the year’s agenda.