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Shareholders’ letter
Dear Shareholders Swisscom can look back on a successful and eventful year with strong customer growth and stable core business. Customer growth was accelerated by innovations and investments in the market, particularly in the latest generation of ICT networks. Swisscom TV, along with offerings in mobile communications and from Fastweb, allowed us to win over a large number of new customers. A high volume of incomingorders at Swisscom IT Services and our customers switching to bundledofferings helped to deliver a solid performance. Continuing co...
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Energy-efficient infrastructure
Energy consumption as the principle environmental impact factor The greatest impact Swisscom has on the environment is caused through its energy consumption. Swisscom is striving to boost energy efficiency and rely more on renewable energies in order to minimise its environmental impact. In addition to the network infrastructure described in the Management Commentary, Swisscom operates a substantial real estate portfolio itself. This comprises offices, commercial buildings, local exchanges and data centres. Swisscom does not operate any warehouses ...
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Strategic priorities
Swisscom’s corporate responsibility activities focus on issues which have high relevance for stakeholders and at the same time are closely linked to the company’s core business and are therefore associated with creating market opportunities. Swisscom has the following four strategic priorities: See Report General conditions Sustainable living and working Swisscom supports customers in their pursuit of a sustainable way of living and working. Swisscom supports customers in their endeavours to conserve resources. Green ICT enables c...
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Key Events 2013
Market Swisscom starts rolling out Fibre to the Street (FTTS) in 23 municipalities. In a pilot phase it connects in towns like Biel and Montreux, by rolling out Fibre to the Building (FTTB). Swisscom invests CHF 1.7 billion in its Swiss infrastructure. The expansion of the new 4G/LTE network proceeds at high speed. 85% of the Swiss population can already use Swisscom’s latest-generation mobile network in 1,400 municipalities, including 140 towns and cities. Swisscom wins connect magazine’s network test for the fifth year...
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Business activities
Company profile Swisscom is the Swiss market leader in the field of telecommunications. It is also one of the biggest stock-exchange-listed companies in Switzerland and is listed on the country’s leading Swiss Market Index (SMI). Since acquiring Fastweb in 2007, Swisscom’s international activities have been concentrated mainly in Italy. Fastweb is one of Italy’s largest broadband telecoms companies. Swisscom’s majority shareholder with a stake of 51.2% is the Swiss Confederation, which by law must hold a majority of the capital and voting r...
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Corporate strategy
Swisscom commands a leading position in the mobile, fixed, broadband and digital TV submarkets. It is also the market leader in IT services. In its traditional usage-based business, stiff competition and changing customer needs continue to erode prices and volumes. The resulting lower revenue and income need to be offset in order to ensure that sufficient financial resources are available for major investments in new technologies. The ICT sector is characterised by the following key trends and developments: Everything always on: In a few years from...
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Corporate strategy
Swisscom commands a leading position in the mobile, fixed, broadband and digital TV submarkets. It is also the market leader in IT services. In its traditional usage-based business, stiff competition and changing customer needs continue to erode prices and volumes. The resulting lower revenue and income need to be offset in order to ensure that sufficient financial resources are available for major investments in new technologies. The ICT sector is characterised by the following key trends and developments: Everything always on: In a few years from now...
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Supplier risk management
Risk management system The risk management system established itself further in 2013 within Swisscom, enabling the continued reduction of environmental and social risks. The implementation and results achieved are shown below. On the strength of the recent past experience, the risk assessment of product groups conducted in 2012 was not repeated in 2013.Swisscom will check the accuracy and up-to-dateness of the product groups again in spring 2014. In 2012, Swisscom began reviewing its current supply partners from medium-risk product groups and as...
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General conditions
Macroeconomic environment Swisscom’s financial position, results of operations and cash flows are primarily influenced by macroeconomic factors, notably economic trends, interest rates, exchange rates and the capital markets. Economy Switzerland enjoyed robust economic growth in 2013, thanks in large measure to strong domestic demand. Gross domestic product (GDP) rose by 2%. Despite modest improvement in the economic situation in Europe and an easing of the financial crisis, there is still the risk of a phase of sluggish growth or even a recessio...
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