The ICT sector is set to play a key role in reducing CO2 emissions. A study conducted by the Global e-Sustainability Initiative found that the ICT sector has the potential to reduce CO2 emissions worldwide by some 16%. This potential reduction is around seven times the amount of CO2 emissions produced by the ICT sector itself.
There are a wide range of ICT solutions that can help to reduce CO2 emissions. For example, video conferencing allows companies to cut down on business travel, and communications solutions allow employees to work from their home office. Furthermore, the optimisation of vehicle fleets, the use of energy-efficient services from data centres and the intelligent control of buildings, equipment and power networks all contribute to lowering CO2 emissions and saving energy using ICT technology.
Swisscom is aware of its responsibility in the ICT sector to use resources efficiently and promote sustainable ways of living and working. The company undertakes a host of initiatives to structure its offerings in a more resource-friendly and energy-efficient manner, as well as offering products and services8 to help customers reduce their CO2emissions and save energy.
Ecological and socially acceptable product innovation
The CR strategy is an integral part of the product design process, during which information is gathered on the effects of new products on the four strategic priorities using a CR checklist. If the effects are shown to be substantial, suitable measures are taken.