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Corporate strategy
Swisscom commands a leading position in the mobile, fixed, broadband and digital TV submarkets. It is also the market leader in IT services. In its traditional usage-based business, stiff competition and changing customer needs continue to erode prices and volumes. The resulting lower revenue and income need to be offset in order to ensure that sufficient financial resources are available for major investments in new technologies. The ICT sector is characterised by the following key trends and developments: Everything always on: In a few years from...
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Corporate strategy
Swisscom commands a leading position in the mobile, fixed, broadband and digital TV submarkets. It is also the market leader in IT services. In its traditional usage-based business, stiff competition and changing customer needs continue to erode prices and volumes. The resulting lower revenue and income need to be offset in order to ensure that sufficient financial resources are available for major investments in new technologies. The ICT sector is characterised by the following key trends and developments: Everything always on: In a few years from now...
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Corporate strategy
Swisscom ist in der Schweiz in den Teilmärkten Mobilfunk, Festnetztelefonie, Breitband und Digital-TV führend. Sie ist zudem einer der Marktführer im IT Services-Markt. Im klassischen Geschäft mit nutzungsabhängigen Angeboten führen der intensive Wettbewerb und die sich verändernden Kundenbedürfnisse dazu, dass die Preise und Volumen kontinuierlich erodieren. Den daraus resultierenden Umsatz- und Ergebnisrückgang gilt es zu kompensieren, um die Finanzkraft für die hohen Investitionen in neue Technologien zu bewahren. Die ICT-Branche wird durc...
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Corporate responsibility governance and implementation
Embedded in the strategy The Board of Directors of Swisscom is committed to pursuing a strategy oriented on sustainability. The Board addresses economic, ecological and social issues in plenary sessions and in the various Board committees. Implementation of the strategy is delegated to the CEO Swisscom Ltd. The CEO can transfer powers and responsibilities to subordinate units and is supported in operational management by the members of the Group Executive Board. The Group Communications & Responsibility division is responsible for the implementat...
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Context and principles
Swisscom attaches great importance to sustainability. Ensuring the efficient use of resources, including energy, while guaranteeing the provision of communications services that meet this requirement to consumers is essential. Swisscom’s situation as national infrastructure provider, coupled with the expectations of the relevant stakeholder groups, i.e. customers, employees and the federal government in its role as principal shareholder and as legislator, place high demands on the company as regards sustainability. Sustainable management and l...
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Group structure and organisation
Management structure in the 2013 financial year The Group organisation is based on the following management structure: the Board of Directors of Swisscom Ltd is responsible for overall management and for determining the Group’s strategic, organisational and budgetary principles. It delegates day-to-day business management to the CEO Swisscom Ltd, who, together with the Heads of the Group divisions Group Business Steering, Group Strategy & Innovation and Group Human Resources as well as the CEO of Swisscom IT Services and the Head of Swisscom Sw...
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Post-employment benefits
Defined benefit plans Swisscom maintains several pension plans for employees in Switzerland and Italy. Expenses of defined benefit plans totalled CHF 295 million in 2013 (prior year: CHF 80 million). Of this amount, CHF 258 million (prior year: CHF 50 million) was recorded as personnel expense and CHF 37 million (prior year: CHF 30 million) as finance expense. comPlan The majority of Swisscom’s employees are insured for the risks of old age, death and disability by the independent pension plan, comPlan. The benefits of comPlan exceed the minim...
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Konzernstruktur und Organisation
Führungsstruktur im Geschäftsjahr 2013 Die Konzernorganisation orientiert sich an folgender Führungsstruktur: Der Verwaltungsrat der Swisscom AG ist zuständig für die Oberleitung. Er legt die strategischen, organisatorischen und finanziellen Grundlagen des Konzerns fest. Die Führung des laufenden Geschäfts hat der Verwaltungsrat an den CEO Swisscom AG delegiert. Zusammen mit den Leitern der Konzernbereiche Group Business Steering, Group Strategy & Innovation und Group Human Resources sowie dem CEO Swisscom IT Services und den Lei...
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Structure du groupe et organisation
Structure de direction en 2013 L’organisation du groupe s’appuie sur la structure de direction suivante: le Conseil d’administration de Swisscom SA assume la direction générale de l’entreprise. Il définit les lignes stratégiques, organisationnelles et financières du groupe et délègue la conduite des affaires courantes au CEO Swisscom SA. Conjointement avec les responsables des divisions Group Business Steering, Group Strategy & Innovation et Group Human Resources, avec le CEO Swisscom IT Services et avec les responsables de Swissco...
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Risk management system
Swisscom’s enterprise risk management (ERM) applies Group-wide and takes both internal and external events into account. Swisscom observes the established COSO II and ISO 31000 risk management standards and thus has a risk management system in place that complies with the requirements of its own corporate governance policy as well as those under Swiss law. Objectives Swisscom’s risk management is aimed at safeguarding the company’s enterprise value. This is assured by having in place a recognised and appropriate Group-wide risk management...
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